Conversational Marketing for Brands
Personalized One-on-One Conversations At Scale
One-on-one conversations have the power to build customer relationships, increase loyalty and deliver great consumer experiences. Brands use Conversational Marketing to open a bi-directional communications channel with their customers, augment their existing CRM by capturing valuable first-party data in their customers’ own words, and utilize that deep understanding of the customer to deliver business outcomes. The most desirable conversion event will vary by industry and use case but we most typically see companies interested in driving e-commerce transactions, influencing offline purchases or other behavior, opening new accounts, or facilitating a direct connection with the right subject-matter expert. With most brands doing less than 10% of their overall sales on digital channels, there is huge untapped potential for our customers.